Blazo, Happiness mix within your budget
Blazo, Happiness mix within your budget Being a new brand in the market and securing a spot to be known is not easy as a new product from a big company but in the awareness stage. That’s why Blazo Chocolate could win the targeted audience" students, to mid 20's", to turn from the awareness stage to Interest, Desire then Action which is translated into Purchasing the product. Blazo is a cylindrical shaped wafer filled with chocolate, covered with caramel and crispy rice. And doesn’t contain peanuts. The big size costs 3 Egy Pounds and the regular one 2 Egy Pounds. Based on Blazo's Facebook page, the page had been created in march 2022. But still, the chocolate was unknown, limited in the market, and lacking marketing and promotion. So after over 5 months of regular promoting posts or interacting with games with a gap of 2 to 5 days, it was the turn to add another visual content" videos". The brand sent a comedian to do short interviews with random pe